SNOWDATE
CLIENT & CHALLANGE
[Done at elbkind] Mercedes Benz asked us to create an live experience for their fans around the topic of their christmas commercial "Snowdate". Together with Felix Jaehn, a popular german DJ, we organized a "Snowdate" with a difference for one of Mercedes-Benz biggest fans.
THE PROJECT
Our team of creatives came up with the idea of launching an interactive livestream on facebook. Using the new reaction buttons, fans could determine the settings of the stream and trigger events that had an influence on the "Snowdate" happening inside a driving car.
I was responsible of implementing the reaction counting mechanism using webhooks and broadcasting the stream to the world with OBS Studio.
voting
action
An interactive live experience
using facebooks reaction buttons to vote.
using facebooks reaction buttons to vote.