EQ MODE

[Done at elbkind] For World Earth Day 2017, Mercedes-Benz wanted to put their E-Vehicles in focus of the worlds attention. Therefore a mini campaign with a real environmental inpact was developed and implemented.

The idea started with some research about the environmental damages we create while browsing the internet. The studies showed that in average 19grams of CO2 are produced while sending 1MB of data through the network. We wanted to reduce that amount by introducing EQ Mode. A browserextension to limit the loaded data by blocking out unwanted images & videos.
I created first prototypes and handed over the project to a senior developer to make it ready for production.